Before COVID, the focus was on the Japanese market, and the English website didn't attract enough guests or traffic.With Nutmeg, they launched an English booking website for westbound guests, dramatically increasing our reach and attracting more guests.

Targeting both westbound and Japanese markets ensures stable revenues throughout the year.Sales from the new market now account for around 40% of total sales, successfully diversifying revenue sources and stabilizing income.

Japanese guests visit Hawaii not only in summer but also in February, June, September, and October, with peak seasons differing from westbound guests.This covers different demand waves throughout the year, balancing peak and off-peak seasons, and stabilizing revenues.

Guests often made phone inquiries for unclear details even after visiting the website and tour detail pages.After switching to the Nutmeg website with comprehensive tour details, these inquiries dropped by 50%.This streamlined staff operations, allowing them to focus on guest relations and enhance the guest experience.

Nutmeg’s booking website provides organized information for each tour, including itineraries, inclusions, what to bring, attire, and restrictions.This intuitive layout allows guests to quickly find all necessary details without searching for them individually.It enhances the online guest experience for those with limited time, ultimately reducing unnecessary inquiries.

Nutmeg’s website offers easy navigation, allowing guests to find necessary information and products by grouping categories and sorting items.Guests never get lost on the website, resulting in a low bounce rate and exit rate.Guests find accurate information before booking, which enhances the website's conversion rate.