Robert’s Hawaii Success Story: +133% Cross-Sell, +267% Upsell

ABOUT THE COMPANY

A Legacy of Tour & Transportation Excellence Since 1941

Name: Robert’s Hawaii, Inc.

Product: Airport transfers (arrival & departure), private charters, optional tours, and entertainment services across O‘ahu, Maui, Hawai‘i Island, and Kaua‘i.

Info:Founded in 1941 with a single taxi on Kaua‘i, Robert’s Hawaii has grown into the state’s largest employee-owned tour and transportation company.

With a fleet of over 900 vehicles and 1,400 employees, the company has been trusted by generations of visitors for its reliable service, diverse offerings, and strong local roots.

Departure bookings lagged behind arrivals

Although arrival shuttles were popular, departure transfers were not booked at the same rate, leading to missed opportunities for round-trip sales.

Optional tours struggled to gain traction

Despite being a core offering, optional tours had low visibility and were not converting well compared to airport transfers.

Private charters lacked awareness

The premium private charter service was underutilized because many customers were unaware of the option.

Limited marketing resources

Daily operations consumed most of the team’s time, leaving little capacity for proactive promotion and customer engagement.

Automated cross-sell campaigns

Nutmeg’s Automated Marketing sent departure promotions to arrival transfer customers and displayed pop-ups on Thank You pages, increasing round-trip bookings.

Behavior-based promotions

Targeted newsletters and pop-ups delivered early-bird offers and optional tour promotions based on customer behavior, improving visibility and conversions.

Upsell triggers at the booking stage

Private charter promotions appeared on airport transfer booking pages, effectively upselling premium upgrades to transfer customers.

Set once, run automatically

With pre-configured segments and triggers, newsletters and pop-ups ran automatically—reaching the right customer at the right time without adding extra workload.

75 +

Airport Transfer-Departure: Cross-sell campaigns boosted sales +75% in the first month,

133 +

Optional Tours: Cross-sell promotions drove a remarkable +133% sales increase by the 4th month.

267 +

Private Charter : Upsell campaigns positioned charters as a premium choice, delivering a record +267% sales increase by the 3rd month.

1. Automated Newsletters

Send targeted emails at the right timing based on customer actions.
Example: After booking an arrival transfer, customers automatically receive a newsletter promoting departure transfers with a special offer.

2. Automated Pop-ups

Display personalized pop-ups on your website depending on customer behavior.
Example: Customers browsing optional tours see a pop-up with a discount code, or shuttle customers are shown an upgrade option for private charters.

Client Testimonial

We uncovered hidden demand we never knew existed

“We didn’t realize how many potential customers we were missing. Thanks to Automated Marketing on our Japanese website, we’ve been able to tap into hidden demand and turn it into sales. For example, by adding subtle private charter promotions on our shuttle booking pages, many group travelers chose to upgrade from shuttles to charters. Even while our team stayed busy with daily operations, the system worked in the background—boosting revenue without adding extra workload.”
— Vice President, Robert’s Hawaii

Robert’s Hawaii Success Story: +133% Cross-Sell, +267% Upsell

ABOUT THE COMPANY

A Legacy of Tour & Transportation Excellence Since 1941

Challenges

What Robert’s Hawaii struggled with

Departure bookings lagged behind arrivals

Optional tours struggled to gain traction

Private charters lacked awareness

Limited marketing resources

Solution

What turned challenges into opportunities

Automated cross-sell campaigns

Behavior-based promotions

Upsell triggers at the booking stage

Set once, run automatically

Result

Performance Highlights

75

+

133

+

267

+

What’s Automated Marketing?

1. Automated Newsletters

2. Automated Pop-ups

Client Testimonial

We uncovered hidden demand we never knew existed

Your business could be the next success story.

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Further Resources

Ultimate Guide to Tourism

Ultimate Guide to Tourism

Ultimate Guide to Tourism

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